Petco recently announced that they will no longer be selling electronic shock collars. They are the first major pet store to make this change on their stores and online.

“Shock collars are not consistent with our mission of improving lives,” Petco CEO Ron Coughlin told CNN Business in an interview.

“You see those human shock collar challenges,” he said, noting viral videos of people trying to order fast food or complete other tasks while receiving unexpected jolts from a shock collar. “They’re funny, but sad because pets don’t know what’s coming their way, and they didn’t ask for it to happen.”

The pet store chain plans to continue selling other training products that are more humane and positive when it comes to reinforcement training.

It ends today. https://t.co/ws1d89jDBM

— Ron Coughlin (@RCoughlinPetco) October 6, 2020

I’m so proud of @Petco for taking a stand against shock collars and putting the health and wellness of dogs first. If you agree please sign the petition. Thank you Petco! #StoptheShock https://t.co/Q8DmNLvMvZ

— Victoria Stilwell (@VictoriaS) October 6, 2020

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