Due to the ongoing coronavirus pandemic Chipotle Mexican Grill is making a few changes to their Halloween promotion.
In previous years, the restaurant chain would reward those wearing a costume a discounted meal. However, with new guidelines in place they are still making it happen just digitally.
Fans will now have a chance to “virtually trick-or-treat” for half a million buy-one-get-one entree free codes via text.
“Over the years, Boorito has become a mainstay for Chipotle and while we can’t have our usual in-person event, canceling completely was never an option for us,” Chris Brandt, the chain’s chief marketing officer, said in a news release. “This year, we’ve introduced a virtual Boorito to help our fans celebrate and enjoy our real food from anywhere this Halloween.”
Chipotle says the 500,000 codes will be “dropped” via TikTok, Twitter and Instagram from Oct. 29 through Halloween.
“To claim their BOGOs, fans will have to act fast and text the valid keyword to 888-222 before Chipotle’s virtual House of BOGOs runs dry,” the company said in the news release. “The BOGOs will only be redeemable via the Chipotle app or Chipotle.com on Halloween, October 31.”
Turn on your notifications bc we’re passing out 500K BOGOs for Boorito on Twitter, Insta and TikTok Oct 29-31. Use online or in the app any time on Halloween. ℌ𝔞𝔭𝔭𝔶 𝔅𝔬𝔬𝔯𝔦𝔱𝔬 𝔢𝔳𝔢𝔯𝔶𝔬𝔫𝔢. Terms: https://t.co/1HmW7QfVfH
— Chi-vote-le (@ChipotleTweets) October 15, 2020
Photo| iStock
