Frito-Lay is the latest brand to join in on wearable merchandise.
The company launched their Snacks.com website that sells fans the ultimate “holiday bundles”. You’ll find on their site sweaters, scarves, beanies, socks, and onesies from the food brand including Cheetos, Doritos, Lay’s, and Smartfood.
Each product comes with a yummy snack to accompany your new piece of merch.
Frito-Lay says the idea for the shop was inspired by a holiday commercial from last year featuring actress Anna Kendrick singing about her “favorite things,” including some fun branded products. “We received such an overwhelming response to last year’s ‘Favorite Things’ campaign from our fans asking how they could purchase a number of items in the spot that in 2020 we knew holiday sweaters were an absolute must, especially at a time when we’re all looking for simple and fun ways to add some joy and cheer to our everyday lives while also creating new traditions with family and friends,” Rachel Ferdinando, senior vice president and chief marketing officer for Frito-Lay North America, explained.
These items are only available while supplies last.
Frito-Lay Rolls Out Snack-Themed Ugly Sweaters https://t.co/iBpgqDSitT via @Adweek
— Laura Mansfield (@yoginigangsta) November 17, 2020
And right on time for 2020, snack food ugly Christmas sweaters are here. Available from Frito Lay’s Holiday Store: https://t.co/NnZCpCv31P pic.twitter.com/x6XI3uaWEO
— Jackson Murphy (@jacksonian) November 17, 2020
Frito Lay unveils snack branded ugly Christmas sweaters ($50) https://t.co/sQF8S8OUp5 pic.twitter.com/agyaymSrnx
— Darren Rovell (@darrenrovell) November 17, 2020
Photo| iStock
