Guy Fieri has officially partnered with OOFOS.

The well-known cook is not only an icon because of his food but his overall style has been a focal point for years.

“Look, everybody knows that I’m a flip flop guy,” Guy Fieri said, announcing the partnership. “I’m on my feet non-stop in the kitchen, at the ranch, shootin’ DDD or wherever I am, so it’s important that they feel good. And lemme tell ya, my OOFOS deliver.”

According to OOFOS, Fieri fell in love with their products by happenstance: During a trip in Hawaii, the chef wore out the sandals he was wearing and so he swapped in a pair of OOFOS OOriginal—and the rest is history.

Fieri will “work to introduce OOFOS and its proprietary OOfoam technology to other industry leaders and join in on the brand’s Project Pink initiative to help give back to cancer research,” the brand said.

“We are very excited to announce this partnership with Guy Fieri!” Steve Gallo, president of OOFOS, exclaimed. “His personal experience with our brand and his understanding of the benefits that our products provide to active people who are on their feet all day make this a truly authentic relationship.”

Will you be rocking the official Guy Fieri flip flops?

.@Oofos is taking footwear fans to Flavortown! @GuyFieri is teaming up with Oofos, the recovery footwear brand that not only makes comfortable shoes but is also philanthropic. https://t.co/LPvdr7PHQA

— Footwear News (@FootwearNews) March 23, 2021

@GuyFieri thank you for spreading the word of the @oofos gospel. These are elite. pic.twitter.com/jJOoW4widU

— Marcus Polonius, M.D., F.A.C.O.G. (@doug__forcett) March 11, 2021

Photo | Reuters – Matt Sullivan