The exclusive Mtn Dew flavor partnership with Buffalo Wild Wings introduces a new variety called Mtn Dew Legend.

This new MTN DEW BWW flavor — the first time a PepsiCo brand has been exclusively sold by the sports bar chain — is described as something that’s “bringing sports fans a reason to celebrate.” Mtn Dew Legend is said to be “inspired by the latest blackberry flavor craze,” offering “the exhilarating taste of original Mtn Dew with notes of blackberry, citrus, and ginger” in a way that is “uniquely designed to elevate Buffalo Wild Wings’ sauces, burgers, and other bar food items.”

“Buffalo Wild Wings and Mtn Dew both know a thing or two about passionate fan bases and how to take celebrations to the next level with great-tasting food and beverages,” Scott Finlow, chief marketing officer of PepsiCo Global Foodservice, said in a statement. “Together, our goal is to elevate the sports viewing and dining experience.”

Meanwhile, though this is the first exclusive PepsiCo beverage to be sold by Buffalo Wild Wings, the chain’s chief marketing officer, Rita Patel, pointed out how the two companies have worked together before.

“We have a longstanding relationship with PepsiCo, and we are known for bringing fans unexpected bold flavors like the Doritos Spicy Sweet Chili Flavored Sauce,” she said. “We are thrilled to continue our collaboration for one-of-a-kind menu offerings.”

Select Buffalo Wild Wings locations will begin serving Mtn Dew Legend today, with a national rollout to all BWW locations set to wrap up by mid-May.

MTN Dew Legend is coming soon!
Available at select Buffalo Wild Wings locations starting today, with a national rollout in May.

👅: “the exhilarating taste of original @MountainDew with notes of blackberry, citrus, and ginger”
📅: 5/22
🔍: @BWWings Exclusive
🥤: Fountain Drink pic.twitter.com/YZsMwbsP1p

— SodaSeekers (@SodaSeekers) March 3, 2022

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