Orange juice specialists at Tropicana admit that OJ might not be the ideal choice for mixing with cereal, but in honor of National Orange Juice Day on May 4 the brand is planning to rectify this situation: They’re releasing a cereal specifically intended to mix with orange juice instead of milk.
Tropicana Crunch is touted as “the first-ever breakfast cereal created to pair with Tropicana Pure Premium so you can sip your sunshine and eat it, too.” The unusual cereal that is “made for OJ” will only be available through TropicanaCrunch.com. The juice brand will be giving boxes away for free while supplies last starting on May 4.
15 million people have tried OJ on cereal. So how weird can it be? Find out for yourself when #TropicanaCrunch drops on #NationalOJDay pic.twitter.com/0qoHFa40zd
— Tropicana (@Tropicana) April 26, 2022
What is Tropicana Crunch? The box describes it as a “honey almond cereal,” and the website explains that it contains honey almond clusters. A Tropicana spokesperson further explained to us that, after testing multiple flavors and textures, the company opted for a granola-based cereal because it can withstand the acidity in OJ better than things like flakes, which would go soggy more quickly. And the honey almond flavor was chosen to balance against the orange juice’s tartness. Additionally, the box advertises that it comes with a “paper sipping straw inside,” seeming to imply that taste-testers should be willing to slurp up any of the remaining liquid in the bowl.
Still, on the Tropicana Crunch website, the brand does hedge their bets. The combo is referred to as “an unforgettable breakfast experience” (so is being struck by lightning) and later, the site says, “whether you hate it or love it, you won’t know until you try it.” At the very least, I can’t imagine it being worse than pouring OJ on any other cereal.
Photo | iStock
