McDonald’s is opening the first location of its new spinoff brand CosMc’s this week in Illinois.
The fast-food chain plans to open 10 CosMc’s locations by the end of 2024.
Execs will then spend a year analyzing data to decide whether it will expand the small-format chain.
The menu includes standards like Egg McMuffins and M&M McFlurries, plus new items such as Churro Frappes and pretzel bites.
McDonald’s says CosMc’s is a fast, convenient way to grab a pick-me-up snack or coffee.
How do you think CosMc’s will go over with consumers?

A new concept from @McDonalds is launching… looks interesting and has fun branding…. Do you think this goes after @Starbucks market? https://t.co/tXwem9gry4 #cosmcs pic.twitter.com/LS0bT6J37E

— Tom Cannon (@TomBCannon) December 7, 2023