Okay Poptarts marketing company are geniuses. Poptarts hosted their first ever Poptart Bowl, with Kansas State Wildcats playing North Carolina State Wolfpack and the winning team, Kansas State, got to celebrate with a giant Poptart. What happened next is crazy, and you have to watch it below. What happened below is causing Poptarts to go viral. Good for them, because this is amazing!!

Perfection! pic.twitter.com/3z2RVzAUnA

— Pop-Tarts Bowl (@PopTartsBowl) December 29, 2023

Here’s what people are saying about the performance.

Kansas State really won the Poptart Bowl and then ate a gigantic pop tart on the field to celebrate. Whoever thought this up deserves to replace the entire Bud Light marketing department. pic.twitter.com/SZJL6iQIO1

— Clay Travis (@ClayTravis) December 29, 2023

Information courtesy of Pop Crush and Twitter.