Tinder is partnering with Spotify to launch a new “Music Mode” feature where users will hear a 30-second looped preview of a potential match’s chosen song while checking out their profile. Users who link their Spotify accounts and add a chosen song, called an “Anthem,” to their Tinder profiles will be able to enter Music Mode. It’s worth noting that Tinder and Spotify first partnered in 2016 to launch the Anthem feature, which allows users to add music to their dating profiles. This latest integration is a new way for users to discover their potential matches’ favorite songs.
Music Mode will be rolling out to Tinder users globally, in all markets where Spotify is available, in the coming weeks. The new feature will be found on Tinder’s interactive “Explore” page. Tinder notes that the new feature builds on the natural ties between music and human connections by allowing users to connect through their tastes in music.
“Now with Music Mode, our members can experience that feeling when you’re at a party and you find out someone else loves the same songs you do,” said Kyle Miller, the vice president of product innovation at Tinder, in a press release. “Songs are deeply personal, and Music Mode is a place to spark something new through music.”
Tinder partner with Spotify to launch ‘Music Mode’ feature https://t.co/yQWpVI7JhJ via @TechDailyPost
— Tech Daily Post (@TechDailyPost) December 13, 2021
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