Since the release of Busch Dog Brew in 2020, and the appointing of rescue dog Ethan as the Chief Tasting Officer in 2021, the company has been hard at work to release a brand-new flavor of Busch Dog Brew, slated to drop fall of this year.
In an effort to find the new face of Busch Dog Brew, Busch Light has created the “Bark Bracket,” a bracket-style competition to crown one lucky dog as the new face of the brand.
We’re looking for a dog to be the face of our new Busch Dog Brew can!
Share a pic of your pup and tell us why your dog is the Most Valuable Pup with #BuschBarkBracket #Contest NOW for their chance to make the FINAL FUR bracket while there’s still time! pic.twitter.com/24MNPp4o9x
— Busch Beer (@BuschBeer) March 15, 2022
On National Puppy Day (March 23), fans will help Busch Light pick the potential winner from the final four, or the “final fur,” if you will, and a new dog will be crowned champ.
If you believe your dog has a great chance to win the Busch Light Bark Bracket, and you’re 21 plus, you can enter between March 15-22 by posting a picture of your dog on social media explaining why you think they should win it all, with the hashtags #BuschBarkBracket and #Contest.
Voting opens March 23-27, and the winner will be announced March 29.
Check out some of the adorable entries below.
Photo | iStock