Coors Light says that the beer-flavored lollipops (which are non-alcoholic but still intended only for adults) were inspired by research showing that sucking on lollipops and other hard candies can have a calming effect. These beer-flavored suckers are formulated to taste specifically similar to Coors Light and even include a foam-inspired layer on the top — are officially called “Chillollipops.”
“March is one of the most stressful times of the year for a college basketball fan,” Marcelo Pascoa, vice president of marketing for the Coors family of brands, said in the announcement. “During all the incredible highs and lows of March basketball, Coors Light is the brand to bring a moment of chill.”
Okay, but can a lollipop really chill people out? At least one Ph.D. was willing to go on the record for the beer brand. “Emotions are contagious,” Donald E. Gibson, a professor at Manhattan College, explained in a statement provided by Coors. “If there are strong emotions around us, it’s very easy to be swept up in them. I believe that something as simple as a lollipop could have a calming influence in an emotionally charged situation.”
Meanwhile, Pascoa was a bit more non-committal. “Will it work?” he asked. “We don’t know, but we can’t imagine anyone has ever been unhappy or angry with a lollipop in their mouth, so we wanted to give the Coors Light Chillollipop experiment a try.”
Coors Light says six-packs of Coors Light Chillollipops sadly don’t appear to be shipped in their promotional tiny six-pack holder. However, will be available for purchase for the duration of the NCAA basketball tournament via shop.coorslight.com for $3.17 — a price inspired by the start date of the first round of March Madness.
Coors Light introduced a new beer-flavored lollipop to celebrate March Madness, per a press release.
The suckers, known as “Chillollipops,” are intended to help hyped-up sports fans calm down as they watch heated basketball matches.https://t.co/zsLgNHjYRR— Dan Shuftan (@DanShuftan) March 21, 2022
Photo | iStock
