Dating app giant Match Group, already home to Tinder, Match, OkCupid, Hinge and others, is launching the latest addition to its dating services lineup with Stir, an app designed exclusively for single parents.
With the new release, the company aims to address the 20 million single parents in the U.S. who are under-served by existing dating apps, the company says. Stir’s key feature will be a scheduling option called
“Stir Time,” which allows parents to overcome the often difficult aspect of coordinating time to date between two different people’s schedules which may have to take into account co-parenting arrangements, children’s activities, and other parenting-related commitments.
The dating app maker said one in four single parents (27%) reported that coordinating schedules is something that keeps them from being able to go on dates, which is why it introduced Stir Time.
With the in-app feature, users can optionally indicate what days of the week and times of day they tend to be free in general terms like “morning,” “afternoon,” and “night.” That way, parents who may only have a few open slots per week of so-called “free time” can get matched with others who have similar schedules.
Happy National #SingleParentDay! Today, we announced the launch of our newest dating app, Stir, designed specifically with single parents in mind.
Big thanks to all of the team members who have worked so hard to bring Stir to life! https://t.co/oU0yTd1Sqr pic.twitter.com/kShKK1A8l7
— Life At Match (@lifeatmatch) March 21, 2022
The app also doesn’t allow parents to specify the age (or even general age range) of their children — another oversight, given that some people are open to dating those with older kids, but aren’t ready to go through the baby years again. Plus, it lacks the advanced filtering options of dating app rivals, like Bumble.
Stir joins other niche dating apps developed by the dating app giant, including BLK, Chispa, and Upward. These are developed within Match Group’s Match division, which supports the development of the company’s flagship app (Match) and the other niche dating experiences. Stir, like the others, has a dedicated team within Match.
Photo | iStock
