Miller Lite Is Selling ‘Beer Drops’ To Make Other Light Beers Taste More Like Miller Lite | Kayla |Star 102.1

Miller Lite Is Selling ‘Beer Drops’ To Make Other Light Beers Taste More Like Miller Lite | Kayla |Star 102.1

Miller Lite Is Selling ‘Beer Drops’ To Make Other Light Beers Taste More Like Miller Lite | Kayla |Star 102.1

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  • Miller Lite Is Selling ‘Beer Drops’ To Make Other Light Beers Taste More Like Miller Lite | Kayla |Star 102.1

Miller Lite has created beer drops that will supposedly make other light beers taste more like a Miller Lite.

The original light beer brand is releasing Beer Drops, described as a “liquid taste enhancer that adds more beer taste to other light beers.” The gist: Miller Lite believes light beer “shouldn’t taste like water,” so if you find yourself with a beer that doesn’t have enough flavor for your liking, simply squeeze Beer Drops into this lesser 12-ounce brew to add “the irreplaceable taste of a fine pilsner.”

“We see Beer Drops as a fun yet competitive extension of our new campaign to highlight what sets us apart,” stated Sofia Colucci, global VP of Miller family of brands. “Miller Lite has been an iconic brand since 1975 for good reason. It’s remained true to itself while other light beers have diluted what they’re all about. We know there’s a practical side to why people love Miller Lite, and that’s because it’s a light beer that embraces the taste of beer.”

Beer Drops are on sale at the Miller Lite online shop to anyone 21 years of age or older can have Beer Drops shipped to them nationwide while supplies last.

Photo | iStock

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